According to a survey conducted by eMarketer in 2017, 86% of people will use influencer marketing. Nowadays, in addition to knowing the store’s product information before consumers buy goods, more consumers say they are accustomed to going online first Search for store reviews. At this time, the influence of Internet celebrities on the Internet is very important. If you can use Internet celebrities to introduce your products, your company will be able to successfully gain a foothold in online marketing.
KOL appealing power to grab market share
Different from other newspapers and media, it will not become invalid when the advertisement is over. Compared with general advertisements, through the real sharing experience of highly popular Internet celebrities, the audience is more willing to believe in the experience and recommendations of the Internet celebrities, and the content of the cooperative advertising Staying on the Internet forever can effectively help brands gain market share from consumers.
Increase brand exposure and word of mouth
When traffic profitability and social reach rate decline, influencers can effectively bring exposure, make good use of the long tail effect of influencer marketing, plan a complete influencer marketing plan, and deliver brand product information using content that fans are interested in cutting corners and packaging. For viewers, it spreads quickly on the social platform and successfully drives the volume and popularity of the brand.
Long-term value of operating brand
Cooperating with Internet celebrities is not just a single exposure, nor is it a single content exposure like an advertisement.Internet celebrities are not only the media for publicity, but also the material for creating content. Through "site retention" and "SEO search", consumers can quickly find recommended content and create good content and topics regardless of when and where consumers want to inquire related brand information. , Let marketing get twice the result with half the effort!
Internet celebrity marketing can quickly increase brand exposure and consumer interaction
Through the promotion of Internet celebrities, brand awareness can be established in the hearts of consumers, and the possibility of consumer inquiries can be used to strengthen the interactive relationship between brands and consumers.
Internet celebrity marketing will increase consumer trust in products
In order to exert influence, internet celebrities will share their product experience and experience on their social platforms. Under the influence of internet celebrity recommendations, brand awareness and discussion will gradually increase, and at the same time achieve the benefits of internet celebrity marketing.
The advertising content that customers want to see is from the perspective of consumers
Brands use internet celebrities to indirectly convey information in a way that consumers want to understand.When Internet celebrities share their real experience of using products on their social platforms, they will be more authentic and persuasive to consumers.
Discuss customer needs for internet celebrities (number of internet celebrities, candidates) and notes for posting
Discuss execution cycle and budget
Confirmation of payment time
Influencer Demand Specifications
Product and brand information
(Expect the direction of copywriting)
1. Provide influencer articles
Check if the article can
Need to be revised, the number of proofreading is about 1-3 times
2. Officially exposed to the social platform
Posted in succession according to the specified time
3. If you need to purchase other items, you can discuss it separately
4. Provide marketing effectiveness report
|Instagram- Pie Project||Instagram- Graphic and Text Cooperation Project|
|cooperative contents||Send samples to 50 internet celebrities for trial experience (the list is available for customers to confirm and choose once)||10 popular Internet celebrity cooperation graphics and text (you can specify the type of Internet celebrity, you can add #Hashtag)|
|Net Red Specifications||10,000 average followers per internet celebrity, including artists, large KOCs, LOLs||10,000 average followers per internet celebrity, including artists, large KOCs, LOLs|
|Publicity benefits||The average release rate of 50% may be shared or restricted||10 IG theme posts? More than 30,000 reach
Remarks: Two candidates can be selected for material authorization for half a year
|Remark||Zhan Guoce provides one-stop service for sending and tracking Internet celebrities sharing||Can choose two candidates for material authorization for half a year|
|cost||From $ 60,000||From $ 100,000|
A well-known maintenance brand has accumulated a total of 52,400 interactions in a short period of time through the online celebrity marketing of Warring States Policy, and the overall number of posts has reached more than 42 times, and the media value has increased by 2.4 times.
All kinds of excellent results have once again proved the influence of Internet celebrities and successfully increased the exposure of brands and products on social platforms.
Miss Hua5.9 million
Yet again1.7 million
Huang Dangdang Rita1.5 million
Avril Shih-1.3 million
The company currently provides word-of-mouth marketing, online military marketing, SEO optimization, content marketing, community marketing, bloggers, online celebrity marketing, press release media exposure, five-star reviews, GOOGLE my business agency management, video and audio marketing online marketing and distribution We welcome ambitious partners from web design, hosting companies, PR companies, and B2B companies to join us!
The goal of the Zonguoce Online Marketing and Distribution Partner Program is to allow dealers to make money!
Since the establishment of online marketing services requires a lot of costs and complex management, and there is also a certain degree of professionalism and complexity in word-of-mouth marketing operations, the Warring States Policy Network Army Marketing Team saves the troubles and costs of dealers, and our partners plan to provide distribution It provides one-stop service for business information, and provides the word-of-mouth marketing resources owned by Zhan Guoce to help dealers and their customers on the road to success.According to the monthly sales category, or through links and referrals, the best sales commission will be given back to the partners who work hard.
Warring States Policy has the most successful cases of well-known companies and listed companies choosing Warring States services.
Since its establishment 2020 years ago in 20, it has assisted XNUMX companies to successfully enter the online market!
Almost all corporate brands are suitable for online celebrity marketing.Among all industries, the brands and industry types that are more inclined to cooperate with Internet celebrities in marketing strategies are: fashion brands, cosmetics and maintenance brands, game industries, and health food industries.Companies and brands will choose a suitable online celebrity cooperation based on the number of target audiences and the orientation of the target audience.
Internet celebrities are characterized by a large number of loyal social media fans, who are regarded as experts in specific fields, and their fans often attach great importance to the recommendations of Internet celebrities.The difference from the influence of traditional celebrity spokespersons is that Internet celebrities are often consumers who actually use recommended products or have a very deep understanding of certain topics.These characteristics make it easier for them to influence the thoughts and behaviors of fans.
"Internet celebrities" or "Internet celebrities" refer to people who are popular on the Internet and in the community. They may be popular because of online short films, or they may be accumulated by operating social media for a long time. A large number of fans.Although they also have a large number of supporters, the influence of Internet celebrities and KOLs is quite different!When performing marketing activities, an influencer who is "relevant" to the product can serve as a KOL opinion leader. His remarks can be effectively communicated to fans, affect their behavior, and bring about conversion; on the contrary, they have a large number of fans. The Internet celebrity of, but not related to the product, can only achieve the effect of dissemination, but the effect is minimal.
Micro influencers refer to influencers with less than 10 fans. Although they have a small number of fans, they are all die-hard fans with high loyalty and high interaction rate, and they have clear consumers. contour.As long as you find micro-influencers with high product relevance, the benefits they can bring may be higher than those with 50 followers. In addition, due to the small number of fans, the industry distribution quotations of micro-influencers are generally more comparable. Low, "micro-influencer marketing" has therefore become a new trend of high return on investment!
XNUMX. Get better search rankings and import KOL traffic to brand websites
XNUMX. Exposure is no longer limited by KOL personal channels, audiences and posting date
XNUMX. Accumulate long-term accurate traffic exposure and product endorsement through SEO optimization
If your company needs online marketing services, please call0800-003-191Or fill in the following contact form or use the official LINE (ID:@119m) Contact our company, our network consultant will actively contact you within 24 hours. After the information is confirmed, you can give away the Zhan Guoce 1,000 yuan stored value (only for corporate customers, the stored value can purchase all Zhan Guoce services, website (Except for registration services), in order to increase the voice of corporate customers’ online reputation, the ZhanGuo Policy provides a free brand corporate customer analysis and word-of-mouth marketing health diagnosis report (worth 15,000 yuan)