Today's mainstream media platforms are mostly online news. When companies use our press release platform to issue press releases, they can effectively reach more users, and business press releases can get more market exposure and attention.By issuing press releases, there will be a higher probability of success for news channels appearing on major portals, which will result in more online visitor searches and an increase in exposure.

Compared with online advertisements (such as YouTube video advertisements), TV advertisements are easier to convey a complete message. The main reason is that the Internet is too convenient now. You can find the information you want to watch by entering a few keywords. Online news allows readers to choose what they want to watch, resulting in a very low overall viewing rate, which cannot achieve the expected message delivery effect, while TV commercials can be forced to watch before proceeding to the next program, which is a complete message delivery. The way.

XNUMX. Increase website exposure and page views
XNUMX. Increase social media sharing
XNUMX. Enhance brand trust and purchase confidence
XNUMX. Increase official website SEO ranking and weighted scores
XNUMX. Different from digital advertising

In fact, the common way of cooperation between the two is to invite reporters or news stations to actually do interviews. It may be to visit a certain field for awards, or it may be to interview the opening of an amusement park, or some in-depth interviews with local characteristics, etc. And both need to plan the direction of the interview in advance, provide public relations press releases, and so on. The difference is that the final consumer groups targeted by the two are different, but the content is fine-tuned.

The answer is actually very simple, it is to "look at the budget." The resources of the two are slightly different from the customer base. The news on the Internet is relatively new and can stay in the online world for a long time, whether it is to provide consumers with convenient viewing or to increase the website. SEO and credibility are both a good way; TV news is a traditional way that can be accepted by the public. Nowadays, most people watching TV news are the elders in the family, and most of these ethnic groups have high spending power. If you have a relatively high-priced product, you can try TV news advertising, but it should be noted that not all similar products are suitable. After all, once the TV is broadcast, people in Taiwan can see it. Suppose your product is limited to Taipei. A shop, then TV news advertising is not suitable.